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Channel: Healthcare Data Solutions » Healthcare Marketing
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Pharmacists Could Play Vital Role in Clinical Trials Education

According to a recent Honesty & Ethics survey by Gallup, there are three resources that patients consistently turn to for health-related information: nurses, pharmacists and physicians. Pharmacists...

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Physician Payment Sunshine Act Final Rule

The long-awaited Physician Payment Sunshine Act final rule was published on Feb. 8, after over a year of revisions and review by the Centers for Medicaid and Medicare (CMS). The Sunshine Act requires...

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Inappropriate Medicare Part D Payments for Schedule II Drugs Billed as Refills

A recent study by the Office of Inspector General, Department of Health and Human Services – Inappropriate Medicare Part D Payments for Schedule II Drugs Billed as Refills – analyzed all refills of...

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Widespread EHR Security Breaches May Make a Case for Cloud-based Storage

If one were to make a case for cloud-based storage of electronic health records to a hospital administrator or insurance agency bigwig, the nearly 21 million patient records that have been lost or...

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Marketing to Hospitals: 3 Things to Remember

In the healthcare industry, marketing to hospitals is a prospect that has unique challenges that make communicating your message and making the sale a difficult task. Due to the hierarchical nature of...

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